How Small Businesses Can Profit From Using Local SEO And Google Business Profiles´┐╝

Search engines like Google love local businesses that operate in a specific location. Businesses with physical storefronts and delivery services are given preferential treatment in search results over businesses that only have an online presence or don’t have a physical address. Local SEO is the process of optimizing your business’s content to rank higher in […]

Google Ads vs Microsoft Advertising: Comparing the Top 2 Pay-Pay-Click (PPC) Networks´┐╝

Google Ads and Microsoft Advertising have become synonymous with pay-per-click (PPC) advertising. With their self-serve structure, they allow business owners to create their own ads while paying for clicks. Google Ads and Microsoft Advertising aren’t the same, however. Before allocating your business’s marketing budget to PPC advertising, you should learn how they differ. What Is […]